Alcohol Labelling - April 2017
Since publishing our 'Alcohol Labelling' guide to the Label Apeel website in 2014, the page has proved to be one of our most popular amongst web visitors. (We even had the page converted into Spanish, French and German to satisfy demand!)
As time has moved on, and in the wake of Brexit, it was important to us to review the guidelines and information that we were supplying to our customers, clients and designers.
Over the past few months, we've been filtering through pages of seemingly conflicting advice - all in an effort to bring you the core information you need. Nothing more. Nothing less.
The infographic below splits your approach to label design into 3 main areas.
First you'll find an overview of the fundamental things your label should be able to do (and not do) at a simple glance. Next, we detail the core features that we advise you to consider when determining what information your label needs to include. You'll find an additional section here for wine labels specifically. Following this, you'll find a summary of three areas of concern identified by The Department of Health. This feature of the infographic highlights those elements of a label which are not compulsory, but are widely considered best practice.
By splitting the approach to Alcohol Labelling into these three main areas, we hope that approaching the content design of such labels becomes much clearer and easier to begin!
You will also see that we have included additional sources where you will be able to find additional detail on the specifics of the information provided on this page.
If, however, you have a query about any of the information above, or if you would like to request the Label Apeel Alcohol Labelling Infographic as a PDF, you can email our Marketing Manager, Beth Edwards, at firstname.lastname@example.org.
If you would like to request the Label Apeel Alcohol Labelling Infographic as a PDF, you can email our Marketing Manager, Beth, at email@example.com.
PLEASE NOTE - We hope to have the new Alcohol Labelling information translated into Spanish, French and German in the near future. If you would like to request any further translations, please don't hesitate to get in touch.