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HP Week - How White Are Your Whites?

By Admin.
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"Would your whites stand the Daz Doorstep Challenge?"

No, I’ve not suddenly started reliving my life in the guise of Danny Baker circa 1994. (If that means nothing look it up on Youtube.) What has happened though is almost as significant as Mr Baker and his amazing washing powder.

HP have launched a new white ink that, quite frankly, has blown our socks off.

There are effectively two types of digital printing, toner and inkjet. Up until now there have been several reasons why a printer might choose to buy one sort of a machine over another. One of those reasons would have been the quality of the white it could produce. It has been accepted knowledge that inkjet produces the better white and that the white on toner based printers was pretty rubbish. It would require lots of layers and a hefty amount of good old fashioned tinkering about to get it anywhere close to acceptable.

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But now that appears to have changed. HP have launched a new white ink that, quite frankly, has blown our socks off. We’ve been running with it for a number of weeks now and the results are phenomenal. Astonishingly, we’re able to use only a single hit on silvers and clears, as well as just 3 hits on black paper to achieve an excellent quality white ink. This is great news for us and our customers, as we’re able to pass on the time and click rate savings to them.

A big thank you to all the HP Indigo R&D bods; who I know have been sweating this problem for a number of years. Your work really has paid off. 

                         - Stuart Kellock, Managing Director -