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What Shuck Design wants to do to your labels

By Helen Dugdale.

Shuck Design discusses their favourite labels and what they would do if they got their hands on yours.

As we head towards autumn are people asking for different things in their label design? Is design affected by the change in seasons? We do have some brand that choose to have a design based in season especially around Christmas. For example: alcohol brands emphasis the fruitiness of the drink and bright colours. But during Christmas time they might use seasonal decor a way to sell the product as a gift. It is more popular for a company to keep the same colour and theme to match their logo and brand identity, meaning customers are able to recognise their product on the shelf.

What colours, tones and finishes are proving popular? We work with a range of different industries (from Alcohol to food to beauty) aimed at different audiences. We are seeing more brands head towards a simple modern look, with more experimental materials. Companies have to be as unique as possible to stand out from the growing competition on the market.

Given free rein on a label what are your favourite elements to include? We would love to be given more flexibility with the packaging, allowing us to develop new forms and styles that can make the product more individual. At Shuck we love simple labels, which are minimal and cleverly done to gain the audiences attention. This can be applied to modern, vintage and classic designs. Clear labels are effective especially on bottles when the main font or image stands out in a block colour.

Can you name 3 brands/products who you wish you’d designed their label for and why? The three brands/products that have stood out to us, and are influential in our design are: Absolute Vodka, Teapigs and Hotel Chocolate. Absolute was first released in 1979 and has not changed at all in packaging and design. It is a modern classic design that stands out on the shelf. They have recently started releasing flavoured vodkas (such as mango and cherry), with the original design but with more interesting graphic effects. As well as this, there are often limited edition bottles (for example: the limited edition Andy Warhol), these use the original design but with a twist. The design can be changed and adapted but many still notice it as the iconic design. Teapigs is a more modern brand established in 2006. Their premium tea bags are packaged in a brown carton but are visible with a clear window aperture. This shows off the high quality material used for the bags themselves and the selection of herbs within the tea. The label is very simple with each different type of tea featuring a different image and block colour. This style inspires us as it was totally unique when it first came to market, it has used this uniquenmess to gain market share and has spawned a whole category of posh teas. Hotel Chocolate launched in 1987. Their packaging is understated and clever, it never takes away from the artisan chocolate. They want people to think it is hand made and expensive, making it suitable as a luxury gift compared to other high street brands. The packaging is always made using a variety or combination of luxurious materials. The graphic design mainly features the logo, which includes a calligraphy font however the overall aesthetics relies on the packaging design.