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Label Apeel helps BFBI members find the ingredients for a perfect label

By Helen Dugdale.
Bfbi Label Event 90 Of 97

Label Apeel were as proud as punch last month to be hosting the BFBI Technical Trade Talk. Held at The Dock in Leicester and in the shadow of the National Space Centre, Brewers and Bottlers from all over the country came together to hear all about how to design a great label

Jointly presented by the combined might of Amy Chambers and Stuart Kellock the day was an interactive session which focused on what a great label should look like. Attendees were split in to mixed groups and over the morning they pulled together all the elements of a great label in a mood board style. The attendees were also helped by the designers from Shuck Design and the Label Apeel Technical Sales Team.

The morning was great fun with some great outcomes and a lot of positive feedback. “People seemed to genuinely enjoy the process and took a lot away.” Said BFBI Chief Executive Ruth Evans MBE.

As well as Label Apeel there were also presentations from Tim Croxson of Croxons Glass and Campden BRI. 

Drum roll please... and the ingredients for a great label is?

Shape

Material

Colour

Imagery (keep it simple stupid!)

Decoration