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Cool Brands choose Label Apeel for their stickers

By Helen Dugdale.
Cool Brand Logo

Do you ever find the weekend newspaper still in its plastic wrapper several days after the weekend officially finished? On most occasions, ours get binned to the tune of the same grumble about never having enough time to read it.

Well…I’ve learnt my lesson. A few weeks ago I decided to actually open up the Observer and read it. As I was flicking through, I came across a special feature by a company called CoolBrands, who produce an annual initiative to identify and pay tribute to the nation’s top brands. As always, the 2015/2016 Report was commissioned by an independent survey of experts and consumers to produce a barometer of the coolest brands, people and places in Britain.

Being more than a little bit brand obsessed, I was intrigued to see who made the cut. Looking down the list I noticed a few familiar names of clients. But, as I went further into the report I realised that we actually printed the labels for 14 of the brands named. Does that make us cool?

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Here’s who's rocking a Label Apeel sticker in 2015:

          Booja-Booja

          Rare Tea Company

          Cutter & Squidge              

          Rococo Chocolates

          Forza

          Selfridges

          Gilpins Gin

          The Artisan Kitchen

          Hampstead Tea

          Vita Liberata

          Liberty

          we are tea

          Murdock London

          Whole Foods Market

But, as I went further into the report I realised that we actually printed the labels for 14 of the brands named. Does that make us cool?

So why do these big guns come to Label Apeel?

After a long hard thinkI’ve come up with these reasons:

  • As a business were happy and confident in our own skin. We don’t look at our rivals and want to emulate what they’re doing. More often than not we look at our competitors with a wrinkled up nose and think no-thanks we’ll stick to our own rules. Which means that our customers aren’t going to get a generic service or sticker that we literally just peel off the printer. We do something different, something unique for each clients that really fits with their own brand. We do this by getting to know the brand and the people behind it. Just because you’re in one particular sector doesn’t mean you have to stick to the safe rules set by the hordes.
  • We surround ourselves with other freethinkers. From the people we recruit to print the labels to the designers and suppliers, we only work and mingle with like-minded people who share a vision to do things their own way.

Looking at the list of brand names and having worked and had dalliances with many of them, they all tread their own path, don’t pander to trends or populism and - more importantly- they aren’t trying to be cool.