Label of the Month: July 2017
This July, we’ve crowned Tom Parker Creamery with our award for Label of the Month.
Tom Parker Creamery offers a range of high quality dairy products inspired by the founder’s dairy farming Great Grandfather. All their products are created using permeate free, whole milk from the free-range, pasture fed cows that graze at the family farm in the Meon Valley, Hampshire.
To create the eye-catching label, the team at Label Apeel worked closely with ButterflyCannon, a boutique London-based design agency, which offers graphic and structural design for premium brands.
For this project, ButterflyCannon developed brand identity, positioning and packaging design for Tom Parker Creamery. Using a no-nonsense sans serif typeface, the label’s character is brought to life using gold foil edging to convey the premium nature of the products. The word marque is crowned by the brand icon, a graphical representation of the much-loved horse drawn milk float originally used by the founder’s Great Grandfather to delivere milk. Even more wonderful, though, is the fact that this milk float is still used today! Outside of the label, a glass bottle was chosen for both its authenticity and sustainability and, as a last detail, the bottle’s gold cap was a nostalgic nod to ‘gold top’ milk that the local milky used to deliver.
This attention to the brand story is carried over to the bottle’s reverse, where standard informational copy, such as recycling information and graphical mandatories, are presented with characterful detailing that eludes to Tom Parker’s legendary wit and genial nature.
Craig Goodman, Sales Executive at Label Apeel, explains the thinking behind the label: “It was printed digitally on clear polypropylene, so that the deliciously creamy product can be seen. We added gold hot foiling to bring out both the key wording on the label and the iconic horse and cart image that is integral to the brand. It’s a modest, yet striking label which everyone involved has been delighted with.”
On the bottle’s reverse, standard informational design aspects are presented with characterful detailing