Label of the Month: November 2017
This November, in our Scotland dedicated newsletter, Label Apeel’s Label of the Month goes to AVVA Scottish Gin. As part of Moray Distillery, the brand has recently celebrated its first birthday and, as they undergo an exciting period of transformation and growth, there’s an awful lot for them to be celebrating.
We began working with the brand back in June this year, assisting them with a re-design of their new label. Founder Jill Brown was looking for a quality label that reflected their heritage in Elgin, whilst also ensuring AVVA stood out on an increasingly crowded shelf of small batch gins and established brands jostling for attention.
Working our Label Apeel magic we’ve provided several solutions to enhance the labels for AVVA’s full range, including their miniatures, Navy Strength and Cask Finish editions.
Print wise, we addressed a previous issue that AVVA had faced with colour inconsistency, ensuring the background image and most prominent label colour worked in harmony with each other. By setting each colour to a ‘designer ink’ that could be individually manipulated by our operator and precisely matched by spectrophotometer to a previous sample that Jill had supplied us with.
We also found a foil shade from KURZ that was a richer and more vibrant copper, achieving a clean, defined foil transfer onto the material. Moreover, after speaking to our tool supplier we doubled the thickness of the ‘AVVA’ text and slightly thickened the “Scottish Gin” text for maximum effect. This meant that instead of embossing we could apply a high build gloss screen varnish over these areas, giving significant visual impact and tactility to the label.
Label Apeel’s sister company, Shuck Creative, worked closely with AVVA’s own designer and our tooling suppliers to ensure the best possible conversion as they reworked the 70cl designs for AVVA’s miniature (20cl) editions.
Pssst... Label Apeel also produce labels for Berry Good Drinks, Jill Brown's award winning fruit infused spirits. Sharing AVVA's production unit, we most recently printed their 10cl miniature editions - did someone say "perfect stocking filler"..? (Yes please, thank you please.)
Label Apeel Scotland is based in Alloa, Clackmannanshire.
Label Apeel Scotland
Alloa Business Centre
Stephen Anderson, Business Development Executive: 07764 357 424