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Label of the Month: October 2015

By Helen Dugdale.
Perfume Bottl

For October we’ve chosen the very lush and lovely label for perfume Sylvan Song, a special and contemporary fragrance, which has been created exclusively by English perfume house Grossmith, for Fortnum & Mason.

About the label

This label brought a certain air of glamour to our factory.It’s digitally printed to Fortnum & Mason's new pantone green for the background, with a luxurious gold hot foil for the text and border and a smooth matt laminate.

With a little bit of Label Apeel jiggery-pokery and dipping into our well-stocked industry nouse, we were able to overcome quality issues that previous label printers couldn’t. Getting technical, problems with foiling filling in on text, and cutters cutting through the backing. We’re delighted we’ve created a label for Grossmith that does justice to their fabulous product.

“I was told the team at Grossmith were whooping and cheering in the office when the labels arrived.” Beams Geoffrey brand enhancer at Label Apeel. “It was a really cracking job by Ian the finisher on the foiling. It is the smallest most accurate foiling I've ever seen and the really mind blowing thing is that this was done on a composite foil tool. It definitely deserves to be Label of the Month for October.”

A little about the product

Grossmith is England’s premier perfume house, established in London in 1835 and owned by descendants of the founder. Their reputation for quality and craftsmanship, creativity and passion is being upheld in the 21st Century.

Sylvan Song is quintessentially an English fragrance with an oriental twist; it opens with a fragrant peppery bergamot scent, this lovely floral perfume blossoms into an aromatic heart of flowers; rose, jasmine and ylang ylang. The bouquet then melts into a sweet and woody base of tonka bean, patchouli, vetiver, Guaiac wood, benzoin and musk.

A visit to Fortnum & Mason, Piccadilly, and a trip to the perfumery on the second floor will give you the chance to try Sylvan Song and some of the other exquisite Grossmith fragrances. A family member may be there to introduce you to them.

Perfume lovers seeking individuality and rarity will find just what they are looking for among the collections of perfumes from Grossmith.

“I was told the team at Grossmith were whooping and cheering in the office when the labels arrived.” Beams Geoffrey brand enhancer at Label Apeel.