1. Blog
  2. We're behind the new look Warner Edwards labels

We're behind the new look Warner Edwards labels

By Helen Dugdale.
Warneredwards

We've developed a rather fine bunch of labels for the very lovely distillers over at Warner Edwards. The labels go with a sophisticated new look that sits across its four-strong gin range that launched late last year.

The new labels and packaging is aimed to push premium quality cues and underline the gins' British craft provenance, as well as highlighting the botanicals used in each of the products: Elderflower gin, Dry gin, Sloe gin and Rhubarb gin. 

Karen Capey, business manager for wines, beers and spirits at Label Apeel explains why the labels are an intrinsic part of the brand: "The cigar band style labels are printed on a beautiful textured paper called Epique – front and neck, and we've used a lighter bronze foil. The unique label shape aims to give distinction to the brand and also represent the story of the meeting of the owners, Sian and Tom, which is shown in the use of the English Lion and Welsh Dragon."

We've enjoyed Warner Edwards since its launch in 2014 when we printed the original labels.  

The new packaging can be seen on shelves in the likes of Fortnum & Mason, Harvey Nichols, John Lewis, Marks & Spencer, Booths, other off-licenses and wine shops.

The unique label shape aims to give distinction to the brand