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Conversations at Beer X 2016

By Helen Dugdale.
South West Winners Of Siba Independent Beer Awards Announced Strict Xxl

March's Beer X was a busy old show in Sheffield. It’s the perfect place to catch up with existing customers and suppliers and meet some exciting new ones. The relaxed and casual atmosphere of the event is great for having frank and honest conversations with the passionate people about what is working for them, what's not and what they want to do next. 

*The brewing industry and pubs contribute £22bn to UK GDP and generate £13bn in tax revenue. Our national brew is a big money earner and making sure that your packaging is working hard and smart for you is a crucial part of the process. 

So what did we learn at this year's Beer X?

As Geoffrey explains, at this year’s show one of the big topics of conversation that kept cropping up was about brews rebranding: “I spoke to dozens of brands and breweries who are contemplating or already on with a rebrand. More and more people are becoming interested in getting the most out of their label and making them work harder. Whether that’s through clever design, adding in a clever scratch and sniff function playing around with a different shaped label, the use of high build varnish or foiling. Many of the conversations we were having were around improving and being braver with the finish, design and quality of print. Our portfolio attracted a great deal of touching and feeling, as people played around with the labels. The work we’ve done with Padstow Brewery was a particular favourite. The plan now is to help encourage the brewers to focus on the best way to utilise their budget and get the maximum affect for brand." 

*www.beerandpub.com

More and more people are becoming interested in getting the most out of their label and making them work harder.