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A Hole New Idea, The Naked Marshmallow Company

A Hole New Idea
A Hole New Idea
A Hole New Idea
A Hole New Idea

A clever product needs a very canny and eye-catching label which is exactly what this is. But let’s tackle the elephant in the room first, this label has a hole in it. 

The labels were designed by Design Happy ( www.designhappy.co.uk ), who we've worked with on a couple of projects, and who always give us something we can really get our teeth in to. But when Craig first showed us the design, you could hear a hairnet drop as the factory fell silent in shock. Not only has it got a hole in it, that hole is triangular. Not only is that hole triangular, it also has fine printed imagery on either side in contrast colours. 

The label is set off with a gloss varnish that creates a beautiful patina on the Martelle Blanc material and then supported by a gold foil on the secondary label.

Read more in our Label of the Month blog post.