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BECO, CLARITY - The Soap Co.

BECO

Clarity, the company behind BECO are an award winning social enterprise, 80% of their staff are visually impaired, disabled or disadvantaged. Having something that is as aesthetically pleasing in the hand as it is on the eye is very important to them as a brand. 

Label Apeel have loved working with the team from Clarity through the development and production of this clear, clean and crisp looking package. The labels achieve an extraordinary quality both from a tactile and visual perspective. Produced with a rough matt and high build gloss varnish, these labels feel as good as they look.. Printed over three variants the product is available in Waitrose and Sainsburys's and will be launching in the CO-Op later this summer.

"The Clarity team set us some real challenges with both registration and colour control" remarked Label Apeel MD. Stuart Kellock "as usual the Label Apeel team stepped up and then some. This was a real team effort between us and the client." Clarity, Marketing Manager Diane Cheung said of Label Apeel. "You’ve been so super helpful getting us to this stage and we really want to celebrate your role getting us ready for market."



"You’ve been so super helpful getting us to this stage and we really want to celebrate your role getting us ready for market." Diane Cheung, Marketing Manager