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Eye-catching Labels for Kooliburra, Aldi

Eye-catching new brand for Aldi wine from Label Apeel
Powerful colours and strong imagery
Imaginative embossing pattern combined with a matt and gloss varnish

The challenge
To create a strong eye-catching brand for this range of Aldi wine, to ensure that the bottles jump right off the shelf and into the shoppers' basket.

The result
The brand was designed by Cooper, Cooper, Cooper Design and sticks in the consumer's mind because of it powerful colours and strong imagery.

The matt varnish on the background contrasts with the raised gloss varnish on the lizard. This combined with the imaginative embossing pattern leave the consumer with little choice other than to taste the delights inside.

We were really pleased to be involved with the product development, but over the moon about getting the production run.

Kooliburra Wine's Chardonnay, Shiraz and Cabernet Shiraz give them all a go.

The bottles jump right off the shelf and into the shoppers' basket