- Scratch and Sniff
Scratch and Sniff, Forza
These guys knew exactly what they wanted: "Foiling, a window to view the product, perfect print reproduction, and we want it over 11 different sorts and it's got to be completely different to anything else on the market". A tough call by anyone's estimation, but nothing gets the Label Apeel technical team more excited than a challenge.
So what did we do, the job is printed on silver vac material with a large covering of white allowing the silver to look like a foiled area. We then die cut the label with a shock air cutter allowing us to remove a window in the centre of the label.
This label helped us realise a dream by producing a range of labels each with its own smell. Each label is coated with a scratch and sniff varnish that releases when handled. We're not aware of any other brands that have managed to do this over an entire range, but the effects are just stunning.
Each label is coated with a scratch and sniff varnish that releases when handled