Illustration, Everards of Leicestershire
Spearheaded by Susie Ackland, these labels were designed and illustrated by the fabulous team at Juice Creative and printed on to a Tintoretto Gesso supplied by Manter Materials of Spain. By juxtaposing this distinct and elegant uncoated paper with gloss screen varnish allowed the label to remain classy without being a shrinking violet.
We absolutely love Everards' clever and confident use of illustration - especially when it's so rare to see truly fantastic illustration being used on labels. Why is this? Well, because it's a high-risk strategy. For a target audience, the graphic is either right or wrong - there is no middle ground. For Everards however, these labels reflect the brand, and their products, to a tee. The texture adds both strength and depth; and certainly brings an air of British quality to the range.
Read more in our Label of the Month blog post.