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Label of the Month: November 2015

By Helen Dugdale.

This month the title goes to 1897 Quinine Gin an exciting and inventive London Dry Gin from the delightful people at Masters of Malt.

The label is distinctive and inviting and has an intriguing story to tell which is kicked started by the use of the picture of the Cinchona Tree.

The label:

The paper we used is black Tintoretto, a premium material, which perfectly compliments the premium gin waiting on the other side of the glass. Digitally printed we used a high build varnish for definition to add depth and texture. We worked hard with this one to engage the senses, even before the lid is unscrewed.

In essence this is a very simple, yet powerful label – one colour and one varnish. The more you look at this label the more you discover.

The product:

We’ve enjoyed a great relationship with Master of Malt for well over two years.

So when they asked us to create a label for a drink with a massive heart, how could we say no? Over 50% of the producer's profit (at least £5 per bottle sold) is donated to support Malaria No More UK. This is enough to buy, deliver and hang a mosquito net for a family living at risk from malaria in Africa.

So what’s the connection with gin and malaria?

1897 Quinine Gin is made using cinchona bark - the natural and traditional source of quinine - that’s why the tree features on the label. Up until the 1940s quinine was used to treat malaria.

1897 was launched on 20th August – the same date as World Mosquito Day – the label gives a gentle nod to Sir Ronald Ross – the doctor who first made the link between mosquitos and malaria. Sir Ross wrote a poem about his findings, which appears around the outside of the label in high build varnish.

Here’s the clever man’s prose:

This day relenting God Hath placed within my hand A wondrous thing; and God Be praised. At His command, Seeking His secret deeds with tears and toiling breath, I find thy cunning seeds, O million-murdering Death. I know this little thing A myriad men will save. O Death, where is thy sting? Thy victory, O Grave! - Sir Ronald Ross, August 1897.