Label of the Month - Willow Tree Gin
Label of the Month for August 2017 is Willow Tree Gin, a label we're particularly proud of because it was designed by Shuck Creative, our sister company.
Willow Tree Gin is a small distillery, housed on a family farm in Bedfordshire. Their gin is made using smoked botanicals and each bottle is filled and labelled by hand.
Claire Jeffery, creative lead at Shuck, explains the thinking behind the label:
“The design brief was for a clear and clean gin label, moving away from the traditional and highly decorated labels which are more commonly seen on shelf. With such a great brand name, we wanted to play with the tree imagery, without going down the botanical illustrative route. The outcome is a bright and modern label printed on a premium textured paper with a nod to the Art Deco era - brought into the 21st century with a bold font - further accented with a high-build varnish. “
The label is bright and modern and printed on a premium textured paper with a nod to the Art Deco era.