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Introducing our brand new Marketing Manager

By Helen Dugdale.
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We’re delighted to welcome Beth Edwards as our new marketing manager.  A Leicester native from Knighton, Beth has worked for us before as a dispatch and print worker, but, in her new role, will look after all things marketing.

As well as completing competitor analysis and customer research, Beth’s focus will be to create a strong social media presence that reflects the true voice of Label Apeel.

Beth explains why she’s excited to be back:

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 “Label Apeel is an innovative place to work and coming back was a no-brainer. From the office to the end of the production line, every member of staff is passionate about what they do. My plan is to help our customers and suppliers find out more about Label Apeel from the inside. There’s a whole host of personalities that help make up Label Apeel and they’re all part of our unique story. I’ll also play a strategic part in organising exhibitions and events.”

For the past two years, Beth has worked with an agency specialising in direct marketing for charities and not-for-profits. She has a degree in American Literature History and Culture from the University of Nottingham and recently received the Award in Direct and Digital Marketing from the Institute of Direct and Digital Marketing.  Beth will juggle her new role with us whilst studying for her Masters degree in Photographic History at De Montfort University.

Managing Director Stuart Kellock welcomes the changes that Beth is bringing to the Label Apeel marketing team: “I have known Beth for years, she is one of those people who no matter what they take on they are just great at it and give 100%. She needed part-time work to fit around her studies, I needed someone to help co-ordinate our marketing. From day one she has totally got the company ethos and values. She is doing a fantastic job of telling our story through social media and Label Apeel’s other marketing channels to ensure we maintain our position as the most talked about label printer in the UK."