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Why a label printer is a designer's best friend!

By Helen Dugdale.
Together We Create Pic

Communication is at the heart of everything we do at Label Apeel. It’s how we ensure that all the labels we produce smash the brief and help products fly from the shelves.

A bunch of people that we’re particularly eager to spend time with are designers - the creative brains behind any packaging. For 2018, it’s our mission to speak to and spend time with as many designers we can.

To kick off our conversation, Claire Jeffery from Shuck Creative has compiled her top tips for designers when working with label printers. 

  • It sounds simple, and many people overlook it, but strike up a conversation with label printers. You want to be sure that the label printer wants your designs to work as much as you do. Push for access to them and their expertise - that way they’ll see you as a key part of the process.
  • Instead of printers taking your work and just running with it, ask to see a printer’s proof or even better ask to be present at a pass on press. You might find that if the original design doesn’t print as well as you’d expected it to you can work together to revisit it and get an even better outcome.
  • In an ideal world the golden triangle around the machine would be the designer, the printer and the brand owner.
  • Push your label printer to be brutally honest about the design and the big dreams of the brand owner. If they think something isn’t going to work, as a designer, you need to know and it’s the printer’s job to find a solution.
  • A sign of a great label printer is one that has an open-door policy. At Label Apeel we invite designers, brand owners and suppliers to come in, put on a hairnet and take a look at what we are doing. Visitors can spend time next to the printers, speak to The Labellers and get in the thick of where the action happens. It’s our view that we want to help educate and inform designers and clients about what’s possible with a label. The best way of doing this is spending time face-to-face and listening to what everyone has to say.