Blog
Label of the Month - February 2025
Is Anyone Else Sick to Death of Winter?
We certainly are. So, we’re making an executive decision—winter is officially over. At least in our minds. And what better way to summon summer than with the perfect bottle of sunshine and warmth?
This isn’t just any rum—it’s a taste of the tropics, wrapped in a label that’s nothing short of spectacular. As you’d expect, we’re blown away by the packaging. This label is a masterclass in print craftsmanship, featuring four-colour digital print, foil, emboss, deboss, screen printing, and a super laid-back matt varnish.
The bold blue of the front label is accentuated by concentric rings of high-build screen, creating a glossy contrast against the soft matt finish. The effect? A mesmerizing illusion of calm ocean waves stretching to the horizon. Look closer, and you’ll notice the raised screen print forms the shape of Rum Cay Island, a subtle but powerful nod to its heritage.
Then there’s the bold gold foil, which shimmers beautifully against the deep blue, adding a layer of luxury. The embossing and debossing of the four stamps and product title elevate the design further, bringing an air of sophistication and authenticity. And let’s not forget the stunning four-colour process images on the reverse, a standout feature that sets this label apart. The relaxed, personal touch of family photographs adds a true sense of heritage, storytelling, and connection.
A breathtaking label, executed to perfection. We were thrilled to be part of its creation.
