Introducing Carton Apeel: a new chapter in packaging at Label Apeel
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Label Apeel is expanding into folding carton printing. Following an investment in single-pass flexographic technology, we're launching Carton Apeel, our new division dedicated to printed cartons.
It brings a new packaging service to Label Apeel, extending our expertise in colour, print reproduction and embellishment to carton printing. For brands and designers, it means a new partner for folding cartons, backed by the quality and service our label customers already trust.
Why we’re investing in cartons
Our work with packaging has always involved looking closely at how print represents a brand. The accuracy of a colour, the reproduction of fine detail, the choice of material and the application of a finish all shape the impression a product makes.
We see packaging as a whole. Labels and cartons each contribute to brand identity, and both deserve the same attention to their design, production and finished quality.
Launching Carton Apeel allows us to put that thinking into practice across a wider range of packaging. We’ve invested in the production capability to support carton projects, from early conversations about artwork and carton board choice through to printing, embellishment and converting.
Our aim is straightforward: to extend the quality, technical support and responsive service customers expect from Label Apeel into a dedicated carton offering.
Printing and embellishment in a single pass
Brands need to keep packaging current and competitive on shelf, whether through an artwork refresh, a seasonal range or a promotional launch. That often means shorter runs, more frequent design changes and tighter launch schedules - all of which demand agility in production.
Our investment in single-pass flexographic technology responds to those needs, bringing printing, embellishment and converting together in one continuous inline process.
Traditional carton production often involves moving work between separate printing and finishing operations. Each stage adds handling, setup and waiting time. Bringing those processes together reduces the number of separate operations needed to produce the finished carton.
For customers, that creates practical advantages: more efficient production, fewer handling stages, faster turnaround and greater flexibility when planning runs and responding to changing requirements. It also helps reduce the opportunities for waste and error that come with moving work between disconnected processes. With no minimum order quantity and a typical turnaround of 10 to 15 days, brands can order exactly what they need and reorder as stock sells.
The ability to print and embellish cartons in a single pass is a key part of our investment, giving us close control over print detail, registration and decorative finishes throughout production.
The same expectations, extended to cartons
Carton Apeel is a new division, built on the standards that guide our label work: attention to detail, honest technical advice, clear communication and care for the finished result.
Our aim is to give customers more support across their packaging, with labels and cartons considered as connected parts of their brand identity. The investment expands what we can produce and how much of that process we can help you manage.
Carton Apeel in the press
We’re delighted to see the launch of Carton Apeel picked up by the industry press. Catch up on the coverage below.
Food and Drink Network - 11 November 2026 · Read the article
Grocery Trader - 11 November 2026 · Read the article
Food and Drink Technology - 11 November 2026 · Read the article
Planning a product launch or reviewing your packaging? Talk to our team about labels, cartons and how we can bring them together.
