Bottle Labels - Technical Considerations for Printed Bottle Labels
The bottle label is an important part of any product, as it is the first thing that consumers see when they pick up a bottle. A well-designed label can help to attract attention, communicate important information about the product, and create a positive impression of the brand.
5 Things to Consider for your Bottle Labels
- The shape and size of the bottle: The shape and size of the bottle will affect the size and shape of the label. It is important to ensure that the label fits the bottle snugly and does not wrinkle or tear.
- The material of the bottle: The material of the bottle will also affect the type of label that can be used. For example, glass bottles can be labeled with paper or plastic labels, while plastic bottles will be limited to plastic materials. Does the bottle need to be squeezable in which case you will require a squeezable plastic material.
- The adhesive: How the label is going to be used can impact on the adhesive. Labels for wine bottles may need to withstand being in an ice bucket for long periods. This requires a specific adhesive. Labels going on to frozen food will also require adhesives with special qualities
- The liquid inside the bottle: The color of the liquid inside the bottle will also affect the design of the label. For example, a clear liquid will allow the label to be seen more easily, while a dark liquid will make it more difficult to see the details of the label.
- The printing process: The printing process will also affect the design of the label. It is important that you involve Label Apeel as early in the design process as possible. This will allow you to optimise the impact of your bottle labels.
In addition to these technical considerations, there are a number of other factors that need to be taken into account when designing a bottle label. These include:
- The target audience: The target audience for the product will affect the design of the label. For example, a label for a children's product will be different from a label for a product that is marketed to adults.
- The brand identity: The brand identity should be reflected in the design of the label. This includes the use of the brand colors, fonts, and logos.
- The overall message: The overall message that the label conveys is important. The label should be clear, concise, and easy to understand.
By taking all of these factors into account, you can create a bottle label that is both visually appealing and effective in communicating the message of your product. If you require any help or guidance the Label Apeel team will be more than happy to help.