Why your label needs embossing
If you’re thinking about redesigning your labels then maybe it’s time to give embossing some attention.
Embossing raises print from two dimensional whining "pick me, pick me" to bold, confident three dimensional "I am the best." More and more we see designers recognising the value of embossing to raise the brand up.
Market research tells us that if you can get a product in to a client’s hand then you are 80% more likely to sell and that perception of quality is equally reinforced through touch as sight.
Embossing used to be limited to the finer end of the whiskey market, but we see it now cropping up on gin, wine and beer. We are even starting to see some food brands realising the potential and the requirement to not just look good but feel good, too.