World Class Label Printer

Label Apeel are officially world class for customer satisfaction. Read all about how we did it with our free download report

The Captivating Tale Behind Label Apeel’s NPS Score- A Journey Marked By Hues Of Excellence And The Artistry Of Unparalleled Service

Download our Customer Satisfaction Survey Report

What makes a company world class. label Apeel are world class and are very happy to share the secret of their success in this brilliant report.


Label Apeel are officially world class for customer satisfaction.

We could not be more pleased with a Net Promoter Score (NPS) of 85. This is the third time on the bounce that we have scored over 80 and our average over the last 3 years has been 81. Bain & Co., the originators of the NPS system, rate anything over 80 as being world class.

The NPS score is based on the answer to a simple question: "On a scale of 0 to 10, how likely are you to recommend this company to a friend or colleague?" We’ll explain in more detail in the report exactly how this is then calculated.

World Class Label  Printer

What is NPS?

NPS, the brainchild of Frederick Reichheld, first graced the business world in 2003. Weary of meandering
surveys, Reichheld sought a simple, yet powerful metric to capture customer loyalty. His revolutionary
question? "On a scale of 0 to 10, how likely are you to recommend [this company/product/service] to a
friend or colleague?"

Label Apeel NPS Graph

Decoding the score

The answer holds the key. Those responding with a 9 or 10 are promoters, enthusiastic evangelists singing Label Apeel’s praises. The middle ground, scores of 7 or 8, belong to the passives, satisfied but not yet smitten. Finally, the 0 to 6 range houses the detractors, the dissatisfied vocal critics.
The NPS magic emerges from a simple calculation: subtract the percentage of detractors from the percentage of promoters. Voilà! You have a score ranging from -100 (all detractors) to +100 (all promoters).

Label Apeel NPS By Scoring Level

But what does this number mean? Industry benchmarks offer a guide:

Label Apeel NPS Scoring Chart

So what do we do with this?

  1. Identify areas for improvement: Customer feedback is key!
  2. Benchmark against competitors and the other 80,000 companies worldwide who use NPS
  3. Motivate employees: We share our NPS score internally so everyone is in the loop
  4. Track progress over time: We monitor our NPS trend to gauge the effectiveness of improvement initiatives

Our story since 2016

You can see that we actually do take our feedback on board and strive to always be better, if you take a look at how our scores have improved since we first started sending out surveys.

We’ve never had a bad (less than zero) customer satisfaction score, but there have been times when ‘good enough’ has been our enemy. By using the NPS measures, we have been able to analyse and address our issues, implement strategies and adopt better practices. We are now reaping the rewards of that policy.

Label Apeel NPS Score Since 2016

So why trust us with your labels?

The truth of customer satisfaction is simple. There are only 2 things that make you great and hundreds that make you poor. The two things that make you great are –

  1. An excellent product, delivered on time
  2. An excellent and honest relationship with the client

We make sure that our team are only working with the very best equipment and have long standing working relationships with all of our suppliers.

With our clients, integrity and honesty are at the centre of everything we do. Our focus is long term relationships based on our expertise, advice, and openness. We want every label to be the very best it can be, to achieve that we work with our clients, their designers, and their bottlers, to ensure that there is a finished product we can all be very proud of.