Personalised Label Printing with Variable Data Precision
Variable data printing (VDP) is a digital printing process that allows every label in a single run to carry its own unique identifier - a name, barcode, number, or promotion code - all within a single, uninterrupted print run.
Producing thousands of unique labels traditionally meant separate files, multiple print runs, and a high risk of inconsistency. The goal here was to combine creative presentation with data accuracy - to run a limited-edition batch where every label could be verified, tracked, or redeemed, without losing speed or precision.
Using our HP Indigo digital label printing technology, we integrated a data file directly into the artwork. Each label automatically pulled its own information from that database.
Variable data printing opens precise control across a range of uses:
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Promo codes: One-off codes for loyalty campaigns or competitions.
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Barcodes & QR codes: Linking physical packaging to online verification or marketing content.
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Serial numbering: Ensuring authenticity and traceability for limited or high-value products.
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Batch identification: Supporting regulatory compliance and product tracking across markets.
For Whitby Distillery’s WyrmFyre Vodka, precision and traceability were key. Each bottle carries its own batch and bottle number - a clear mark of quality control and production transparency that supports the brand’s dedication to craft.
Using our variable data printing workflow, every label was produced with sequential digital numbering built directly into the artwork. This method allows each label to carry its own data, all printed in one continuous, high-speed run without stopping or re-setting the press.
The label was printed on Manter Tintoretto Gesso, a premium uncoated stock chosen for its soft texture and natural white tone. Finishes included hot foil and high-build screen varnish, adding both tactile contrast and reflective detail. A tamper-evident feature was also integrated to ensure integrity from bottling to shelf.
The result is a label that brings together aesthetic craft and technical precision - combining data accuracy, production efficiency, and premium finishing in one cohesive print solution.
Contact us to help you bring precision and individuality to your next print project.