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High Build Varnish
High build varnish is a screen printing technique. By applying a super thick layer of varnish you can pick out key elements of the design. The effect is a raised 3D label.
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A fantastic technique for highlighting detail, high build varnish is far better when used sparingly over text or in thin lines.
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It's tactile ability gives consumers yet another way to enjoy the packaging. In the image below a series of dots have been printed using high build varnish giving a high grip area.
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The high build screen label or tactile label is a fantastic technique when used as decoration in its own right. As you can see here, where it has been used to imitate water droplets on this whisky bottle.
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