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5 Essential Steps to a Great Cosmetic & Beauty Label
Cosmetic labels are more than just a way to identify a product. They're also a way to communicate with consumers and build brand identity. When done well, cosmetic labels will be eye-catching, informative, and luxurious.
You want your cosmetic and perfume labels to reflect the luxury and exclusivity of the product. It needs to ooze quality and to do that you will need the best quality printer. Get the label right, and your product will fly off the shelf.
So how do you create a cosmetic or perfume label that truly works? Here are five essentials to guide the process:
1. Choose the Right Substrate
Your label should look beautiful, but it must also perform. Will it survive a bathroom environment, resist oils from hands, or flex with a squeezable container? The right substrate keeps your packaging flawless and functional.
2. Insist on Colour Consistency
Your brand colour isn’t just ink on paper, it’s recognition in the customer’s eye. Every label and every batch, must be perfectly matched. Work with a printer who understands colour management and can deliver precision every time.
3. Plan for the Usage Environment
Cosmetic packaging lives in handbags, bathrooms, and travel kits, where it’s exposed to moisture, heat, and constant handling. Protective coatings and specialist print methods ensure your label stays sharp and resilient. Increasingly, sustainability options - like recyclable or recycled materials - should also be considered.
4. Get Application Right
Even the most stunning design can fail if applied incorrectly. Details like core size, unwind direction, and bottling line compatibility matter. Checking these early avoids expensive reprints and delays.
5. Elevate with Decoration
Luxury lives in the detail. When executed with precision, techniques like foiling, embossing, tactile varnishes, and screen printing add depth, elegance, and a truly premium feel.
Your Label, Your Signature
A great cosmetic label blends form and function: striking design, flawless colour, durable performance, and elegant finishing.
Discover what’s possible: order our Portfolio or Contact us to discuss your project.