Blog
Label of the Month - July 2025
From long runs under the sun to heatwaves that push resilience to its limit, summer is peak performance season. And just like athletes, great labels need to perform under pressure.
That’s exactly what was needed for Protein Works’ Genesis Advanced Hydration. A high-performance product that called for a label just as dynamic. One that could balance bold visual impact with technical complexity, and deliver essential information without disrupting the clean, high-energy aesthetic.
The challenge? Communicating detailed nutritional content and ingredients in five languages, while keeping the front sharp, vibrant, and unmistakably on-brand.
Our role was to make it all possible in print. This label is produced on white polypropylene for durability and precision, printed in four colours, and enhanced with gold hot foil for standout shelf presence. A high-build screen adds tactile depth and visual punch; but the true innovation is the butterfly-style, two-sided peel and read, giving consumers access to everything they need, without cluttering the design.
The vision is yours and we make sure it performs in print: flawlessly, consistently, and under real-world pressure.
Thinking about your next standout label? Contact us
