Why brands choose Clear Labels
Clear label printing creates the impression of artwork printed directly onto the bottle. The result is a seamless, sleek finish often chosen by premium brands in spirits, cosmetics, and food products. Instead of masking the product, clear labels let the liquid, glass, or texture beneath become part of the design itself. The effect is modern, and clean which is ideal for brands seeking purity without visual clutter.
Achieving that perfectly invisible edge requires a precise balance between ink density, opacity, and surface reflection.
How We Achieve It on Press
At Label Apeel, we achieve this through digital printing on ultra-clear polypropylene (PP) or PET film, combined with a digitally controlled opaque white layer. This keeps colours vivid while maintaining full transparency in unprinted areas.
Liner choice is just as critical. For clear films, we always recommend a PET liner over glassine. The smoother, denser PET surface releases cleanly from the label without shedding fibres or imprinting texture. That means no tiny specks trapped under the adhesive, no paper dust clinging to the edges, and no micro-haze that ruins the “no-label look.”
Clarity also depends heavily on the adhesive. For clear label printing, we use optically clear adhesives that stay crystal-clean once applied, preventing cloudiness or haze. Our finishes range from high-gloss coatings that mirror the glass surface to matt varnishes that create a soft, frosted appearance.
For packaging, machine application is always recommended to prevent fingerprints or uneven texture, providing a strong, bubble-free bond. Careful ink–substrate pairing completes the process, helping avoid haze or visible edges.
Sea Wolf White Rum
For Sea Wolf White Rum, we produced a clear gloss polypropylene (PP) label, digitally printed and finished on our Digicon line with a high-gloss lacquer flood coat. This construction, combined with a precision-applied white ink underlayer, keeps colours sharp and brand marks defined. Clear label printing enhances the natural tones of the liquid, allowing light to pass cleanly through the bottle while the label itself remains almost invisible. A smooth, glass-like finish that lets the clarity of the rum and the strength of the brand identity take centre stage.
At Label Apeel, we combine precision printing techniques with advanced materials to ensure graphics, text, and branding remain sharp and vibrant, achieving a flawless clear label finish.
Get in touch to start your next project and bring your label ideas to life.