Embossed Labels Debossed Labels
Texture is what epitomises a luxury brand. Luxury consumers are driven by touch more than they are by sight or taste. Luxury consumers stroke, paw, and fondle labels. That is why your label should incorporate embossing and/or debossing.
Embossing and debossing are the same process in different directions. Embossing pushes the paper up to create a raised surface. Debossing flattens the material to create an indent. Label Apeel are the UK's leading embossed label printer.