Reverse Side Printing for Labels
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Attracting attention is what any great label will do. Reverse side printing opens up another creative opportunity beyond the surface, using the label, bottle and product together to create artwork with greater depth, movement and impact. Printing on the reverse side of the label material allows graphics and messages to be seen through the container or a clear label face, turning the bottle itself into part of the design.
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Create Depth from Front to Back
We have seen reverse side printing work successfully in many different ways.
A bold image can be positioned on the back of the bottle and viewed through the product, while a smaller label on the front presents the brand name and essential information. This technique uses the natural magnification of the bottle and its contents to create movement and impact as customers walk past the shelf. Layers of colour, pattern or illustration appear to sit behind the main label, adding depth without crowding the front of pack.
A similar approach can be combined with a larger clear label on the front. By placing artwork at different visual depths, the design can achieve a striking 3D effect that changes as the bottle is turned.
From spirits and soft drinks to cosmetics and premium food labels, reverse side printing gives brand designers extra space for storytelling, additional product information or hidden surprises that reveal themselves as the product is handled.
Reverse side printing can also be used in a subtle way to reinforce the brand. The options are limitless and in the hands of a great designer the impact can be massive.
Start Your Next Project
Speak to our team about using reverse side printing to create depth, movement and another layer of communication within your next label.
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Need advice on your next label project, a technical challenge, or simply want to explore what's possible? Get in touch with our team and we’ll help you find the right solution for your product, budget and timescales.
