Shaped Labels and Internal Die-cutting

You will want a shaped cutter or an internal die cut if you value standing out on the shelf. Shapes disrupt our focus, as our eye passes down long rows of square and rectangular shapes it stops seeing. Then you see the odd, the weird, the unexpected and bang you are forced to dither for a nano second. Just long enough to process a buy or pass by thought. Just long enough to increase sales!

Shaped die cut 2

Using a shaped label is FREE, EASY and sometimes, the most effective way to differentiate your product. Free? Yes free. You are going to have to die cut your label. Square, rectangle or shape it does not affect the cost. Seems almost too easy? If you involve your printer from the design stages then yes it is easy. As the experts in what we do we aim to make the whole process just as stress-free and enjoyable. Yes really, enjoyable. The labelling process is where you get to see your brand come to life before your very eyes and your vision take shape.


Internal die cuts are serious differentiators. They can be used to incorporate the colour of the product or to draw the eye to print on the reverse side of the bottle. Adding a whole new dimension

Shaped labels


Are we really that good? Yes we are. Order a copy of our portfolio to see a wide range of labels, materials and finishes. Gather inspiration, find out what's new and see how different techniques combine to create high impact labels.

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Label Apeel Sample Book