Why wine brands trust Label Apeel?

At Label Apeel, we build wine labels around the realities of wine production. Whether you are launching a new range, refreshing an established brand, producing limited editions or managing multiple SKUs across a growing portfolio, we help you choose materials, finishes and constructions that look right and perform in the real world. 

For more than 40 years, we’ve helped wineries, vineyards and drinks brands produce wine labels that balance visual impact, production efficiency and dependable performance. We support you throughout the process, helping you select the right materials, finishes and constructions for your wine range, bottle format and brand goals.

What goes into a successful wine label?

Finishing options

Foiling, embossing, tactile varnishes, textured materials and speciality embellishments that help bottles stand out and feel considered in the hand.

Materials selected for wine applications

From classic wine papers and textured stocks to moisture-resistant materials for chilled wines and sparkling products.

Consistency across ranges and vintages

Maintain colour consistency and brand integrity across multiple SKUs, varietals, vintages and seasonal releases.

Short runs and scalable production

Ideal for boutique wineries, limited editions, new launches and growing brands that need flexibility without compromising quality.

Reliable performance on the bottling line

Labels designed to apply consistently and perform through filling, storage, transport and service.

Materials and finishes for wine labels

The right combination of material and finish can change how a wine is seen before a word is read. Whether you are aiming for a traditional vineyard feel, a cleaner contemporary look or something more distinctive, the label should support the story of the bottle while suiting the conditions it needs to handle.

Common options include:

• Textured and uncoated wine papers
• Premium coated papers
• Pearlescent materials
• Sustainable label materials
• Hot foil embellishments
• Embossing and debossing
• High-build tactile screen printing
• Matt, satin and gloss varnishes

We help you select the most appropriate combination based on your branding, bottling process, storage conditions, route to market and the level of finish you want to achieve. You can also request our portfolio to see tailored wine label samples matched to your needs.

Technical considerations for wine labels

A wine label still needs to work hard once it leaves the press. Bottles may move through bottling lines, chilled storage, transport, retail shelves, restaurant service and longer-term cellaring, so the material, adhesive and finish all need to be chosen with those demands in mind.

When specifying wine labels, considerations often include:

• Condensation resistance for chilled wines
• Ice-bucket performance for sparkling wines and premium white wines
• Label adhesion on curved and tapered bottles
• Print consistency across multiple vintages
• Premium finishes without compromising application performance
• Regulatory and product information requirements
• Sustainability goals and material selection

Our team helps make sure your label not only looks the part on shelf, but also performs reliably wherever the bottle is stored, displayed, sold or served.

Tell us about your wine label project

If you are planning a new wine, refreshing an existing range or exploring more considered label options, get in touch to tell us about your bottles, volumes and ideas, and we’ll suggest sensible constructions, materials and finishes for your project.