Breaking the Routine with a Seasonal Twist
Seasonal editions are the perfect playground for brands that want to break the routine and surprise their audience. For Sneak Energy, known for its bold and youthful edge, the Christmas Edition Festive Punch needed to do exactly that - deliver energy, playfulness, and a spark of curiosity that went beyond a typical label. The idea was to create a limited-edition moment that didn’t just look festive, but made people interact with it - label that literally invited them to engage with the product in a new way.
A Premium Canvas for a Playful Idea
We produced the label using digital label printing on Cotton Extra White material, chosen for its crisp whiteness and tactile, premium texture. The design was built up with High Build Screen, Hot Foil, and Spot Matt Varnish to deliver contrast, depth, and festive sparkle.
The hero feature was the Spot Fragrance Varnish, introducing a subtle scratch & sniff effect. The fragrance acted as a sensory marketing tool, designed to intrigue, entertain, and draw consumers closer to the product. It transforms the label from a visual identifier into a multi-sensory moment, aligning perfectly with Sneak’s reputation for playful innovation.
Precision Printing and Finishing
The label was digitally printed and finished on the Digicon, where precision layering was critical to balance multiple embellishments without compromising clarity or adhesion. The High Build Screen added tactile finish that catches the light, while the Hot Foil delivered a metallic shimmer to highlight key design elements. Together, they created a rich, dimensional surface that feels as dynamic as the brand itself.
The Result: Print That Engages Every Sense
The final result demonstrates how creative label design can push beyond graphics alone - using touch, texture, and scent to surprise and delight. It’s proof that personalised label printing can amplify seasonal storytelling and help brands capture attention in fresh, unexpected ways.
For brands curious about what’s possible with digital print, Sneak’s Festive Punch edition shows how far creativity can go in keeping audiences engaged long after the first look.
Get in touch with us for even more ideas for your seasonal edition.