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Label Apeel

Custom Spirits Labels with Premium Print and Finish


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From personalised short runs to full core ranges, we build custom spirits bottle labels that combine considered materials, precise print and 360° support from first idea to final delivery. From craft distilleries to established brands, we help bring new ideas to market with labels that reflect the quality of the spirit inside.

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What we can do for spirits labels

Whether it’s gin, rum, vodka or liqueurs, your spirits labels need to keep up with new flavours, formats and ideas. We can help you test small batches, roll into larger volumes and keep everything feeling like part of the same family as the range grows.

  • Personalised short‑run spirits labels for launches, collaborations and special editions
  • Custom bottle labels for larger scale production across established ranges and export variants
  • Digital, Flexo and combination spirits label printing so you can match the method to the job, not the other way round

Materials, techniques and finishes

We work with a wide range of materials and processes to get the right mix of look, feel and performance for spirits label printing:

  • Textured and uncoated papers for heritage and craft positioning; smooth and metallic materials for bolder, more contemporary looks.
  • Clear labels for spirits where the bottle and liquid are doing more of the visual work.
  • Hot foil and cold foil for metallic details, seals and brand marks.
  • High-build varnish, tactile varnish and screen for raised details you can feel.
  • Emboss and deboss to give names, logos and icons more structure.
  • Matt, gloss, soft-touch and spot varnishes to control light and finish across the label.
  • Internal Die-cut and shaped labels so the edge of the label echoes the bottle form and brand story, not just the artwork.
  • Reverse printing and variable data options for personalised labels, batch numbering, brand storytelling and limited-edition promotional releases.

All of this is specified with the real job in mind: the way you fill, label, pack, ship and chill your bottles, not just how they look in a studio shot.

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Support that stays close

You don’t have to arrive with a perfect spec. Share what you know – spirit type, run size, finishes you’re considering – and we’ll help you choose a sensible construction, print method and finish set for your spirits labels. If you’re trading up from basic labels to something more considered, we can walk you through options without drowning you in jargon.

Talk to us about your spirits labels

Get in touch to tell us about your spirits label project – whether you need a one‑off personalised bottle label or a full range of custom spirits labels. We’ll come back with practical recommendations and, if you’d like, indicative pricing for different routes.

Get in touch

Planning a new product launch or looking to improve an existing label? From materials and finishes to technical requirements and lead times, our team is here to help.

Prefer to talk in person? Call our team on 0116 231 4555, or we can arrange a call back at a time that suits you.

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